Social media
Best social media tools for small business
Tools for planning, scheduling and reporting on your social posts across Facebook, Instagram, TikTok, LinkedIn, Pinterest and more, without logging into every app.
Tools explained
SocialPilot
Best for: Small businesses and agencies that schedule posts across many social accounts
How to choose a social media tool
- Count your accounts, not just your users. Most tools price by the number of social profiles you connect, so add up every page and profile across every network.
- Check the networks you actually use. Make sure the tool can publish directly to each one, including TikTok, Pinterest and Google Business Profile if you need them.
- Look at what you get for clients. If you manage other businesses, check for client approvals, white-label reports and separate workspaces.
- Compare the analytics. Built-in reports save hours if you report results to a boss or client every month.
- Try the scheduler on your phone. You will often post on the go, so a usable mobile app matters.
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