SEO & content · Pricing & features explained
Moz Pro pricing and features explained (2026)
Moz Pro starts at $49 a month for a single site and $99 for Standard, with 20% off if you pay yearly. The main things to check are the query limits on the cheaper plans. Here's what each plan includes.
Best for: Small businesses that want straightforward SEO tracking with Moz's Domain Authority metrics
- Price$49/mo (Starter, one website; Standard $99)
- Free optionFree trial: 7 days on the Medium plan, plus a free Moz Community account
- 20% off with yearly billing
- Cancel or change plans any time
- Free Moz Community account with limited tool access
Pricing last verified 27 October 2026
Pricing & features guide. Researched from Moz’s own pricing pages and help docs, last verified 27 October 2026. This is not a hands-on review. Prices are as shown in US dollars; you may see different prices or currency in your country.
What Moz Pro is
Moz Pro is an SEO toolset for rank tracking, site audits, keyword research and backlink research. Moz created the Domain Authority metric, and its newer plans add tracking of how your brand appears in AI answers from ChatGPT, Gemini and Google AI Mode.
Moz Pro plans and pricing
| Plan | Billed monthly | Billed yearly (per month) | Users | Tracked sites | Tracked keywords |
|---|---|---|---|---|---|
| Starter | $49 | – | 1 | 1 | – |
| Standard | $99 | $79 | 1 | 3 | 300 |
| Medium (most popular) | $179 | $143 | 2 | 10 | 1,500 |
| Large | $299 | $239 | 3 | 25 | 3,000 |
| Enterprise | Custom | Custom | Custom | Custom | Custom |
Moz describes Starter as an entry-level plan for individuals managing a single website; its pricing page doesn’t list Starter’s full limits, so check them at sign-up.
Who each plan is for (Moz’s words)
- Standard: small businesses that just need the basics of SEO.
- Medium: growing businesses that need both SEO and AI search tools.
- Large: larger businesses that need SEO and AI search data at scale.
Monthly limits by plan
| Standard | Medium | Large | |
|---|---|---|---|
| Keyword queries | 150 | 5,000 | 15,000 |
| Backlink queries | 5,000 | 20,000 | 70,000 |
| Pages crawled per week | 100,000 | 500,000 | 1,250,000 |
| AI visibility dashboards | 3 | 6 | 12 |
| Tracked AI prompts | 150 | 300 | 600 |
| AI content briefs | 2 | 10 | 50 |
| Branded reports | No | Yes | Yes |
Every plan includes MozBar Premium (Moz’s Chrome extension) and 24-hour online support.
Free trial and free account
- 7-day free trial of the Medium plan. Sign-up asks for payment details, and the plan then bills at $179 a month plus tax unless you cancel.
- Free Moz Community account: limited access to MozBar, Keyword Explorer and Link Explorer.
- Cancelling: Moz says you can cancel or change plans at any time.
Limits and catches to know
- Standard’s keyword research allowance is small: 150 keyword queries a month.
- Extra users cost $49 a month per seat on any plan.
- Add-ons: $10 a month per extra campaign, $20 a month per 200 extra tracked keywords, $15 a month per 50,000 extra pages crawled, $50 per 100 extra AI prompts.
- No student discount, though registered US nonprofits can apply for one.
- Moz Local (business listings) is a separate product with its own price.
Alternatives
Compare with Semrush and Ahrefs, or see Semrush vs Ahrefs. Browse all the SEO tools I cover.
Moz Pro pricing FAQ
Does Moz Pro have a free trial?
Yes, 7 days on the Medium plan. Payment details are needed at sign-up.
How much do you save paying yearly?
20% on the base plan.
Can I cancel Moz Pro any time?
Yes. Moz says you can cancel or change plans at any time.
How much is an extra user?
$49 a month per seat, on any plan.
Is Moz Local included?
No. Moz Local is a separate product.
Sources
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