Email marketing · Pricing & features explained
MailerLite pricing and features explained (2026)
MailerLite is free for up to 250 subscribers, and paid plans start at $12 a month for up to 500. Price is set by list size, not features. Here's what you'd pay at each list size and the rules that catch people out.
Best for: Small businesses and creators who want a free plan and simple, list-size-based pricing
- Price$12/mo (Comfort, up to 500 subscribers, billed monthly)
- Free optionFree plan: up to 250 subscribers
- Free plan with no time limit and no card
- 14-day trial of premium features on every new account
- Every paid plan gets the full feature set; you pay for list size and sending
Pricing last verified 27 October 2026
Pricing & features guide. Researched from MailerLite’s own pricing pages and help docs, last verified 27 October 2026. This is not a hands-on review. Prices are as shown in US dollars; you may see different prices or currency in your country.
What MailerLite is
MailerLite is an email marketing platform for newsletters, automated email sequences, signup forms, landing pages and simple websites. You can also sell digital products and bookings from it. It’s built for small businesses, creators and online stores.
MailerLite plans and pricing
| Subscribers (up to) | Comfort, monthly | Comfort, yearly (per month) | Power, monthly | Power, yearly (per month) |
|---|---|---|---|---|
| 250 | Free plan | Free plan | – | – |
| 500 | $12 | $10.80 | $25 | $22.50 |
| 1,000 | $19 | $17.10 | $39 | $35.10 |
| 2,500 | $33 | $29.70 | $49 | $44.10 |
| 5,000 | $49 | $44.10 | $69 | $62.10 |
| 10,000 | $89 | $80.10 | $129 | $116.10 |
Yearly billing saves 10%. Your list is priced at the tier above your subscriber count, so 1,200 subscribers is billed at the 2,500 tier. Businesses with more than 200,000 subscribers get custom Enterprise pricing. Taxes are extra.
Who each plan is for
- Free: getting started, up to 250 subscribers.
- Comfort: MailerLite describes it as the full toolset for solopreneurs and small teams sending regular newsletters and automations.
- Power: for frequent senders, teams and marketers with several revenue streams and sales funnels.
What each plan includes
Free
- All 3 email editors (drag and drop, HTML, simple)
- 3 active automations with up to 5 steps
- 3 active forms
- 1 website and 1 landing page
- 1 digital product or booking page
- 2 user seats
- Knowledge base support
Comfort
- Sends of 10 times your subscriber tier each month
- 50 automations with up to 100 steps
- 10 forms, 10 sites and 10 landing pages
- Dynamic content, auto-resend and multivariate testing
- AI writing assistant
- Remove the MailerLite logo
- 3 user seats and email support
Power
- Unlimited emails (fair use applies)
- Unlimited automations, forms, sites and seats
- Multiple automation triggers
- 24/7 live chat and priority email support
Free plan and free trial
- Free plan: no time limit and no credit card, for up to 250 subscribers.
- 14-day trial: every new account gets premium features free for 14 days, with no card. Afterwards those features switch off, but nothing is deleted.
- Going over 250 on the free plan locks campaigns and automations until you upgrade or remove subscribers.
Limits and catches to know
- No money-back guarantee. MailerLite doesn’t refund unused or partly used plans. Refunds are at its discretion and only within 30 days of the last payment; individuals using it for non-business purposes have 14 days.
- Automatic tier upgrades. On a paid plan, going over your limit moves you up a tier and charges you for it.
- How subscribers are counted: only active subscribers count, so unsubscribes and bounces are free. But the count is cumulative over the billing cycle, so a subscriber you delete still counts until your billing date.
- Send limits follow the tier, not your real list: Comfort on the 1,000 tier allows 10,000 emails a month.
- Downgrades take effect at the next billing cycle.
Integrations
MailerLite builds its own integrations for Shopify, WooCommerce and WordPress, plus Stripe and others. Its pricing page lists 100+ integrations on the free plan and unlimited integrations on paid plans.
Alternatives
See MailerLite vs GetResponse, or compare AWeber and Constant Contact. Browse all the email tools I cover.
MailerLite pricing FAQ
Is MailerLite free?
Yes, for up to 250 subscribers, with no time limit and no credit card.
How much is MailerLite for 1,000 subscribers?
$19 a month on Comfort or $39 on Power, billed monthly. Yearly billing is 10% cheaper.
Do unsubscribed contacts count?
No. Only active subscribers count toward your plan.
Can I get a refund?
MailerLite has no money-back guarantee. Refunds are discretionary and only within 30 days of the last payment (14 days for individuals using it for non-business purposes).
Is there a nonprofit discount?
Yes, 30% off for nonprofits.
Sources
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