SEO & content · Pricing & features explained
Ahrefs pricing and features explained (2026)
Ahrefs runs from a $29 Starter plan to $449 a month for Advanced, with a free Webmaster Tools account for sites you own. There's no free trial and refunds are rare, so here's exactly what each plan includes before you pay.
Best for: Site owners and marketers who want backlink and keyword data, from a low-cost starter plan up
- Price$29/mo (Starter; full toolset from $129)
- Free optionFree plan: Ahrefs Free (Webmaster Tools) for sites you own
- Free Ahrefs Webmaster Tools for sites you can verify
- 12 months for the price of 10 on yearly billing
- Cheap $29 Starter plan for a single site
Pricing last verified 27 October 2026
Pricing & features guide. Researched from Ahrefs’s own pricing pages and help docs, last verified 27 October 2026. This is not a hands-on review. Prices are as shown in US dollars; you may see different prices or currency in your country.
What Ahrefs is
Ahrefs is an SEO toolset best known for its backlink index. It covers competitor research (Site Explorer), keyword research, technical site audits and rank tracking, plus newer tools for web analytics and tracking your brand in AI search.
Ahrefs plans and pricing
| Plan | Billed monthly | Tracked keywords | Projects (unverified sites) | Users included |
|---|---|---|---|---|
| Ahrefs Free (Webmaster Tools) | $0 | – | Verified sites only | – |
| Starter | $29 | 50 | 1 | 1 (can’t add more) |
| Lite | $129 | 750 | 5 | 1 (up to 2 extra at $40 / month) |
| Standard | $249 | 2,000 | 20 | 1 (up to 5 extra at $60 / month) |
| Advanced | $449 | 5,000 | 50 | 1 (up to 10 extra at $80 / month) |
| Enterprise | From $1,499 | From 10,000 | 100 | From 3 ($100 / month per extra user) |
Pay yearly and Ahrefs says you pay for 10 months and get 12. Enterprise needs a yearly commitment. Every paid plan can add unlimited verified sites (sites you prove you own).
Who each plan is for (Ahrefs’ words)
- Starter: beginner SEOs and digital marketers looking for an affordable way to grow their websites.
- Lite: individuals or small teams working on the basics of content creation or building a brand.
- Standard: marketers who build their websites or brands in a competitive niche.
- Advanced: larger marketing teams and agencies.
What each plan includes
Starter ($29)
- Site Explorer, Keywords Explorer, Site Audit and Rank Tracker
- 200 credits a month and 1 month of history
- 250 rows per report, no exports
Lite ($129)
- Site Explorer, Keywords Explorer, Site Audit and Rank Tracker
- Web Analytics and Competitive Analysis
- 1,000 credits per user a month
- 6 months of history
Standard ($249)
- Everything in Lite with unlimited credits
- Content Explorer, Portfolios and Batch Analysis
- 2 years of history
Advanced ($449)
- Everything in Standard
- Looker Studio integration
- 5 years of history
Free plan, trial and refunds
- Ahrefs Webmaster Tools is free for sites you can verify you own: a limited Site Explorer and Site Audit, with 5,000 crawl credits per verified project a month.
- No free trial, and Ahrefs says it doesn’t run discounts.
- Refunds: Ahrefs doesn’t issue refunds in general. Monthly subscribers who haven’t used the service can ask, but requests may be declined if the account has been used.
- Cancelling: no contracts or setup fees. You keep access until the end of the billing period, then move to the free plan.
Limits and catches to know
- Credits: Starter has 200 a month and Lite 1,000 per user; unused credits don’t roll over.
- Starter can’t add users or buy extra credits.
- Pay-as-you-go overages are charged automatically if you switch them on.
- Add-ons: Brand Radar AI from $199 a month, Report Builder $99 a month, and project boosts from $20 a month per project.
Ahrefs’ data
Ahrefs says its index holds 494 billion pages and 286 million domains, with fresh data added every 15 to 30 minutes, covering 217+ locations.
Alternatives
See Semrush vs Ahrefs side by side, or Moz pricing and features explained. Browse all the SEO tools I cover.
Ahrefs pricing FAQ
Does Ahrefs have a free trial?
No. The free option is Ahrefs Webmaster Tools for sites you own.
Can I get a refund from Ahrefs?
Generally no. Unused monthly subscriptions may be considered.
How much does an extra user cost?
$40 a month on Lite, $60 on Standard, $80 on Advanced and $100 on Enterprise.
How do yearly plans work?
You pay upfront for 10 months and get 12.
Which cards does Ahrefs accept?
Visa, Mastercard, American Express and UnionPay. Wire transfer is Enterprise only.
Sources
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