CRM & sales · Pricing & features explained
HubSpot pricing and features explained (2026)
HubSpot's free CRM costs nothing for up to 2 users, and the Starter tier is normally $20 per seat a month. The big jump comes at Professional. Here's what you get on each tier and how contact-based billing works.
Best for: Small businesses that want a free CRM now and marketing or sales tools later
- Price$20/mo (per seat, Starter regular price; new-customer offers from $7)
- Free optionFree plan: free CRM for up to 2 users and 1,000 contacts
- Free plan with no time limit and no credit card
- Starter has no onboarding fee
- Starter can be paid monthly with no annual commitment
Pricing last verified 27 October 2026
Pricing & features guide. Researched from HubSpot’s own pricing pages and help docs, last verified 27 October 2026. This is not a hands-on review. Prices are as shown in US dollars; you may see different prices or currency in your country.
What HubSpot is
HubSpot is a customer platform built on a CRM: one database of your contacts, companies and deals, with marketing, sales and service tools on top. Small businesses usually start on the free CRM, then add Starter tools such as email marketing, sales automation and live chat.
HubSpot plans and pricing
| Tier | Price | Seats |
|---|---|---|
| Free | $0 | Up to 2 users |
| Starter Customer Platform | Regular price $20 per seat / month. New-customer offer: $7 per seat / month paid yearly upfront, or $10 per seat / month with no annual commitment | Per seat |
| Professional Customer Platform | Starts at $1,300 / month | 6 seats included; extra seats from $45 / month |
| Enterprise Customer Platform | Starts at $4,700 / month | 8 seats included; extra seats from $75 / month |
The Starter offer is for new customers only and is time-limited, so the $20 regular price is the safer number to budget with. Marketing Hub Professional on its own also carries a required one-time $3,000 onboarding fee. Starter has no onboarding fee.
What the free CRM includes
- Up to 2 users, free with no time limit and no credit card
- 1,000 contacts, plus 1,000 records across the other standard object types
- Forms, email marketing (up to 2,000 sends a month, with HubSpot branding)
- Deal pipeline, email tracking and Gmail or Outlook sync
- 1 automated email action; no sales automation
HubSpot doesn’t offer a time-limited free trial of Starter; it points people to the free tools instead.
What Starter adds
- HubSpot branding removed
- 1,000 marketing contacts (Marketing Hub Starter)
- Email sends up to 5 times your marketing contact tier each month
- Email automation (up to 10 actions)
- Up to 50 sales workflows and 15 pipelines
- 500 HubSpot Credits a month for AI features
- 30 dashboards with up to 50 reports each
- 24/7 chat and email support
What Professional adds
- Omni-channel automation with up to 300 workflows
- Lead scoring
- Social media tools
- Custom reporting
- Advanced SEO tools
- Email send limit of 10 times your contact tier
- 2,000 marketing contacts
Limits and catches to know
- Contact tiers only go up. If you go over your marketing contact tier by even one contact, you move to the next tier and pay for it until renewal. Deleting contacts doesn’t lower it mid-term.
- Only marketing contacts are billed. You choose which contacts are marketing contacts (the ones you can send marketing email and ads to); the rest don’t count toward the tier.
- Starter to Professional is a big step, from tens of dollars a month to $1,300 a month or more.
- Promotional prices are for new customers and for a limited time.
Alternatives
For email marketing on its own, see MailerLite or GetResponse. Browse all the CRM tools I cover.
HubSpot pricing FAQ
Is HubSpot really free?
Yes. The free CRM has no time limit, needs no credit card and covers up to 2 users and 1,000 contacts.
Can I pay HubSpot monthly?
Yes. Starter can be paid monthly with no annual commitment.
Is there an onboarding fee?
Not on Starter. Marketing Hub Professional has a required one-time $3,000 onboarding fee.
What happens if I go over my contact limit?
You’re moved to the next marketing contact tier and billed for it until your contract renews.
Are there discounts?
HubSpot runs programs for startups and nonprofits.
Sources
- HubSpot Starter Customer Platform
- HubSpot pricing: Customer Platform
- HubSpot pricing: free CRM
- HubSpot pricing: Marketing Hub
- HubSpot Knowledge Base: marketing contacts billing
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