- Check you can use the output commercially. Read the licence for templates, stock assets and AI-generated images before they go in an ad.
- Work out what credits really cost. AI tools often charge per generation. Estimate how many images, videos or words you’ll need each month.
- Look for brand kit support. Saved logos, colours and fonts keep everything you publish looking consistent.
- Check the export sizes. You want ready-made formats for each platform you post on, from Reels to Pinterest pins.
- Always review AI output. It saves time, but it still needs a human check for accuracy and tone before it goes live.
Want to know how I judge each tool? See how I test software.